This inventor holds 1 USPTO granted patent. Top assignee: Criteo S.a.. Active years: 2021.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2021
Title: The Innovations of Pierre Nicolas in Predictive Bidding for Electronic Advertisements
Introduction
Pierre Nicolas, an inventive mind based in Paris, France, has made significant strides in the field of electronic advertising. With a single patent to his name, Nicolas has applied his expertise to develop systems that transform how bids are calculated within ad exchanges, thereby enhancing the efficiency of digital marketing.
Latest Patents
Nicolas is credited with the patent titled "Predictive adjusted bidding for electronic advertisements." This invention outlines methods and systems for intelligent bidding in advertising, where a bid determination computing device evaluates an opportunity value estimate based on bid requests. The system incorporates the probability of competing bid submissions, enabling it to adjust the valuation estimate accordingly. This innovation marks a pivotal advancement in automated advertising strategies, streamlining bid processes and optimizing outcomes.
Career Highlights
Pierre Nicolas is currently employed at Criteo S.A., a company renowned for its impactful work in digital advertising solutions. His contributions to Criteo reflect his commitment to pushing the boundaries of technology in advertising, focusing on maximizing the effectiveness of electronic advertisements through his inventive methods.
Collaborations
Within his role at Criteo, Nicolas collaborates with talented professionals such as Alban De La Breteche and Alexis Audran-Reiss. These collaborative efforts not only enhance the creative atmosphere at Criteo but also foster innovation in the industry, as they work together to refine and implement cutting-edge advertising technologies.
Conclusion
Pierre Nicolas stands out as a prominent inventor in the realm of predictive advertising technologies. Through his innovative patent and collaboration with peers, he continues to contribute meaningfully to the evolution of electronic advertisements, demonstrating the vital role of invention in shaping the future of digital advertising.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile