Company Filing History:
Years Active: 2021
Title: **The Innovative Mind of Mathieu Henniart**
Introduction
Mathieu Henniart is a prominent inventor based in Paris, France, renowned for his contributions to the field of electronic advertising. With a focus on predictive technologies, he has made significant strides in optimizing advertisement bidding processes, which are essential for enhancing digital marketing strategies.
Latest Patents
Henniart holds a patent for "Predictive Adjusted Bidding for Electronic Advertisements." This innovative technology involves a bid determination computing device that receives bid requests for available impression opportunities from an ad exchange computing device. The system estimates the opportunity value of these impressions and takes into account the probability of competing bids. By adjusting the opportunity value based on this probability, it significantly improves the bidding process for electronic advertisements, making it more efficient and competitive.
Career Highlights
Matthieu Henniart works with Criteo S.A., a leading technology company specializing in digital advertising. His expertise and innovative approach have contributed to advancements in the industry, particularly in developing systems that enhance the effectiveness of digital advertising campaigns. Henniart’s patent exemplifies his commitment to pushing the boundaries of advertising technology.
Collaborations
In his career, Henniart has collaborated with talented professionals, including Alban De La Breteche and Alexis Audran-Reiss. This teamwork within Criteo S.A. showcases the importance of collaboration in fostering innovation and driving successful projects related to electronic advertising.
Conclusion
Mathieu Henniart represents the dynamic spirit of innovation in the digital advertising landscape. His unique contributions, encapsulated by his patent on predictive adjusted bidding, demonstrate how technology can transform the way advertisements are managed and optimized. As a key player at Criteo S.A., Henniart's work continues to influence the advertising sector, setting new standards for effectiveness and efficiency in bid management.