Alban De La Breteche

Title: Alban De La Breteche - Innovator in Predictive Bidding Technologies

Introduction

Alban De La Breteche, an inventive mind located in Paris, France, is recognized for his contributions to the field of electronic advertisements. With a patent to his name, he has made notable advancements in the way online bidding systems operate.

Latest Patents

Alban holds a patent titled "Predictive Adjusted Bidding for Electronic Advertisements." This innovative system describes methods for determining the value of an impression opportunity based on bid requests received from ad exchange devices. The primary feature of this patent is the ability of a bid determination computing device to estimate the value of an advertisement opportunity while also considering the likelihood of competing bids. This allows for adjusted bidding that optimizes advertising outcomes.

Career Highlights

Alban is currently employed at Criteo S.A., a renowned company in the digital advertising technology sector. His role involves leveraging his expertise in predictive technology to enhance the efficiency and effectiveness of online advertising.

Collaborations

Throughout his career, Alban has collaborated with reputable professionals in his field, including coworkers Alexis Audran-Reiss and Arnaud Blanchard. Together, they contribute to the innovative culture at Criteo, pushing the boundaries of technology in digital marketing.

Conclusion

Alban De La Breteche's inventive spirit and innovative patent in predictive bidding demonstrate his significant impact on the digital advertising landscape. His work not only showcases his skills as an inventor but also contributes to the evolving practices within the technology sector.