The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 17, 2020
Filed:
Jan. 18, 2019
Twitter, Inc., San Francisco, CA (US);
Shariq Rizvi, San Francisco, CA (US);
Ameet Ranadive, San Francisco, CA (US);
Abhishek Shrivastava, San Francisco, CA (US);
Wenchang Zhou, San Francisco, CA (US);
Bill Darrow, San Francisco, CA (US);
Santosh Kancha, San Francisco, CA (US);
Travis Lull, San Francisco, CA (US);
Tom Larson, San Francisco, CA (US);
Yimin Wu, San Francisco, CA (US);
Xiaochuan Qin, San Francisco, CA (US);
Twitter, Inc., San Francisco, CA (US);
Abstract
A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.