Bill Darrow

Title: Bill Darrow: Innovator in Online Conversion Attribution

Introduction

Bill Darrow is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of online conversion attribution, holding a total of 3 patents. His work focuses on enhancing the efficiency and accuracy of online marketing strategies.

Latest Patents

One of Bill Darrow's latest patents is a method and system for online conversion attribution. This innovative system includes a short uniform resource locator (URL) service that, upon receiving a short URL from a device, provides a cookie containing a short URL ID to the device. Additionally, it offers a short URL descriptor that includes the short URL ID to a user mapping service. The user mapping service is designed to receive both the short URL descriptor and a social media descriptor, which includes a social media ID. It then maps the short URL ID to the social media ID using the provided descriptors and attributes a conversion on a website accessed via the device based on the receipt of the short URL ID.

Career Highlights

Bill Darrow is currently employed at Twitter, Inc., where he continues to develop innovative solutions in the realm of online marketing. His expertise in online conversion attribution has positioned him as a key player in the industry.

Collaborations

Throughout his career, Bill has collaborated with talented individuals such as Travis Lull and Santosh Kumar Kancha. These partnerships have contributed to the advancement of his projects and the overall success of his innovations.

Conclusion

Bill Darrow is a prominent inventor whose work in online conversion attribution has made a significant impact on digital marketing. His innovative patents and collaborations reflect his dedication to advancing technology in this field.