Twitter, Inc.

Bill Darrow

Shariq Rizvi

Ameet Ranadive

Santosh Kumar Kancha

Yimin Wu

Abhishek Shrivastava

Xiaochuan Qin

Wenchang Zhou

Tom Larson

Travis Lull

A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.

Method and system for online conversion attribution

Growing community of inventors

San Francisco, CA, United States of America

Bill Darrow