Travis Lull

Title: Innovator Travis Lull: Pioneering Online Conversion Attribution

Introduction

Travis Lull, an inventive mind located in San Francisco, California, is recognized for his contributions to technology with three registered patents. His latest innovations focus on online conversion attribution, which has significant implications for digital marketing and analytics.

Latest Patents

One of Travis Lull’s most notable patents is titled "Method and system for online conversion attribution". This advanced system incorporates a short uniform resource locator (URL) service, which is programmed to provide precise tracking via short URLs. Upon receiving a short URL from a device, the system generates a cookie that includes a short URL ID. It then delivers a short URL descriptor containing this ID to a user mapping service. The user mapping service plays a critical role by receiving both the short URL descriptor and a social media descriptor that includes a social media ID. It efficiently maps the short URL ID to the social media ID, attributing conversions on a website accessed from the device based on the information received.

Career Highlights

Travis Lull is currently associated with Twitter, Inc., where his innovations help enhance user experience and marketing effectiveness. His work in developing a comprehensive system for conversion attribution has positioned him as a significant contributor to digital marketing technologies.

Collaborations

Throughout his career, Travis has collaborated with notable colleagues, including Shariq Rizvi and Ameet Ranadive. These collaborations have fostered an environment of creativity and excellence, driving impactful innovations in the tech industry.

Conclusion

Travis Lull's innovative spirit and technical expertise continue to make waves in the field of online marketing. As he progresses in his career, his contributions and patents will undoubtedly influence future advancements in how digital conversions are attributed and understood.