Tom Larson

Title: **Tom Larson - Innovator and Patent Holder from San Francisco**

Introduction

Tom Larson is an accomplished inventor based in San Francisco, California, known for his innovative contributions to online conversion attribution. With a total of three patents to his name, Larson's work reflects the cutting-edge developments in technology aimed at enhancing digital marketing strategies.

Latest Patents

One of Larson's latest patents details a "Method and system for online conversion attribution." This system is designed to optimize the process of tracking conversions from online sources. It features a short uniform resource locator (URL) service that, upon receiving a short URL from a device, generates a cookie containing a short URL ID. Furthermore, it provides a short URL descriptor with the short URL ID to a user mapping service. This user mapping service is tasked with receiving both the short URL descriptor and a social media descriptor to effectively map and attribute conversions made through websites accessed by users. Larson's approach improves the precision of conversion tracking, which is crucial for businesses in digital marketing.

Career Highlights

Tom Larson has made significant strides in the field while working at Twitter, Inc. His professional journey involves focusing on effective attribution techniques that enable businesses to refine their marketing strategies. Through his intellectual property, Larson showcases his expertise and commitment to enhancing the interface between technology and user experience.

Collaborations

During his career, Larson has collaborated with notable colleagues such as Shariq Rizvi and Ameet Ranadive. This professional networking in a dynamic company like Twitter has allowed Larson to share insights and develop innovative solutions that influence industry standards.

Conclusion

In summary, Tom Larson stands out as a prominent inventor whose patents reflect innovative approaches to online conversion attribution. His contributions enhance the understanding of digital marketing, enabling companies to make informed decisions based on accurate data tracking. Tom Larson's continued innovations promise to shape the future of technology and marketing strategies.