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For the Inventor, By the Inventor

Palo Alto, CA, United States of America

Yanxin Shi

USPTO Granted Patents = 9 

Average Co-Inventor Count = 6.0

ph-index = 5

Forward Citations = 97(Granted Patents)


Location History:

  • Sunnyvale, CA (US) (2018)
  • Palo Alto, CA (US) (2013 - 2020)

Company Filing History:

goldMedal9 out of 5,341 
 
Facebook, Inc.
 patents

Years Active: 2013-2020

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9 patents (USPTO):
1. 10572906 - Unified auction model for suggesting recommendation units and ad units (2020-02-25),
2. 9882863 - Methods and systems for optimizing messages to users of a social network (2018-01-30),
3. 9773063 - Real-time online-learning object recommendation engine (2017-09-26),
4. 9584465 - Optimizing messages to users of a social network using a prediction model that determines likelihood of user performing desired activity (2017-02-28),
5. 9363223 - Optimizing messages to users of a social network using a message that includes a user's performance of a desired activity associated with a link included in the message (2016-06-07),
6. 9043400 - Instantaneous recommendation of social interactions in a social networking system (2015-05-26),
7. 8924326 - Methods and systems for optimizing messages to users of a social network (2014-12-30),
8. 8650252 - Instantaneous recommendation of social interactions in a social networking system (2014-02-11),
9. 8433762 - Generation of nickname dictionary based on analysis of user communications (2013-04-30),

Title: Yanxin Shi: Innovator in Social Networking Technologies

Introduction

Yanxin Shi is a prominent inventor based in Palo Alto, California, known for her contributions to social networking technologies. With a total of nine patents to her name, she has made significant strides in optimizing user engagement and advertisement strategies within social media platforms.

Latest Patents

One of Yanxin's latest patents is titled "Unified auction model for suggesting recommendation units and ad units." This innovative system presents advertisements and recommendation units to users, suggesting actions that enhance user engagement. The social networking system generates revenue from advertisers by displaying ads based on bid values. It determines values for both advertisements and recommendation units in a comparable manner, allowing for a unified auction model. Another notable patent is "Methods and systems for optimizing messages to users of a social network." This patent outlines techniques for optimizing messages sent to users by collecting user information to train a model that predicts the likelihood of desired actions in response to candidate messages.

Career Highlights

Yanxin Shi currently works at Facebook, Inc., where she applies her expertise in developing advanced social networking solutions. Her work focuses on enhancing user experience and maximizing engagement through innovative advertising strategies.

Collaborations

Some of Yanxin's notable coworkers include Lex Arquette and David Chen, who collaborate with her on various projects within the company.

Conclusion

Yanxin Shi's contributions to social networking technologies have significantly impacted how users interact with platforms and advertisements. Her innovative patents reflect her commitment to enhancing user engagement and optimizing communication strategies.

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