The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 30, 2018

Filed:

Feb. 27, 2017
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Lex Arquette, Haiku, HI (US);

David Y. Chen, San Francisco, CA (US);

Emily B. Grewal, New York, NY (US);

Denise Moreno, San Jose, CA (US);

Florin Ratiu, Mountain View, CA (US);

Yanxin Shi, Sunnyvale, CA (US);

Kiranjit Singh Sidhu, East Palo Alto, CA (US);

Ching-Chih Weng, Newark, CA (US);

Huan Yang, Sunnyvale, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/18 (2006.01); H04L 12/58 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
H04L 51/32 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01);
Abstract

Techniques to optimize messages sent to a user of a social networking system. In one embodiment, information about the user may be collected by the social networking system. The information may be applied to train a model for determining likelihood of a desired action by the user in response to candidate messages that may be provided for the user. The social networking system may provide to the user a message from the candidate messages with a selected likelihood of causing the desired action.


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