The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 25, 2020
Filed:
Jul. 13, 2012
Andrey Goder, San Jose, CA (US);
David Dawei YE, Menlo Park, CA (US);
Yanxin Shi, Palo Alto, CA (US);
John Hegeman, Palo Alto, CA (US);
Andrey Goder, San Jose, CA (US);
David Dawei Ye, Menlo Park, CA (US);
Yanxin Shi, Palo Alto, CA (US);
John Hegeman, Palo Alto, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
A social networking system presents advertisements and recommendation units to its users. The recommendation units suggest actions for the users to increase their engagement with the social networking system or otherwise interact with other users, while the social networking system receives revenue from advertisers for displaying advertisements based on bid values associated with the advertisements. The social networking system determines values for the advertisements and for the recommendation units, where the values are measured in a comparable fashion. This allows the system to rank and select the advertisements and recommendation units together in a unified auction model. For example, the social networking system uses a pacing value to determine values of recommendation units having a common unit of measurement with expected values of advertisements to the social networking system.