David Dawei Ye

Title: Innovations of David Dawei Ye

Introduction

David Dawei Ye is an accomplished inventor based in Menlo Park, CA. He has made significant contributions to the field of social networking through his innovative patents. With a total of 4 patents, Ye has developed systems that enhance user engagement and advertising effectiveness.

Latest Patents

One of his latest patents is the "Unified auction model for suggesting recommendation units and ad units." This invention presents advertisements and recommendation units to users in a social networking system. The recommendation units suggest actions to increase user engagement, while the system generates revenue from advertisers based on bid values. The system ranks and selects advertisements and recommendation units together in a unified auction model, using a pacing value to determine their values.

Another notable patent is the "Real-time online-learning object recommendation engine." This system implements a social networking environment with various object types, each having different features. It includes a generic object recommendation engine that scores and recommends objects to users. The engine utilizes a heuristic model to generate expected values for content objects and users, and it includes an online learner that logs user actions to assess their interest levels.

Career Highlights

David Dawei Ye is currently employed at Facebook, Inc., where he continues to innovate in the realm of social networking technologies. His work focuses on enhancing user experience and optimizing advertising strategies.

Collaborations

Ye has collaborated with notable coworkers such as Yanxin Shi and Andrey Goder, contributing to the development of advanced technologies in the social networking space.

Conclusion

David Dawei Ye's innovative patents and contributions to Facebook, Inc. highlight his role as a leading inventor in the field of social networking. His work continues to shape the way users interact with technology and advertisements.