Facebook, Inc.

David Dawei Ye

Yanxin Shi

Andrey Goder

Yigal Dan Rubinstein

Kent Schoen

Srinivas P Narayanan

Levy Klots

Robert Kang-Xing Jin

John Hegeman

Alexey N Spiridonov

Robert Jin

Alexey Spiridinov

A social networking system presents advertisements and recommendation units to its users. The recommendation units suggest actions for the users to increase their engagement with the social networking system or otherwise interact with other users, while the social networking system receives revenue from advertisers for displaying advertisements based on bid values associated with the advertisements. The social networking system determines values for the advertisements and for the recommendation units, where the values are measured in a comparable fashion. This allows the system to rank and select the advertisements and recommendation units together in a unified auction model. For example, the social networking system uses a pacing value to determine values of recommendation units having a common unit of measurement with expected values of advertisements to the social networking system.

Unified auction model for suggesting recommendation units and ad units

In one embodiment, a system includes one or more computing systems that implement a social networking environment containing a large number of heterogeneous objects type, each of the plurality of object types having varying features, the system implementing a generic object recommendation engine for scoring objects and recommending the objects to users of the social networking system. In particular embodiments, the user and content object features are fed as inputs into a heuristic model that generates an expected value for the content object and user. In particular embodiments, the object recommendation engine includes an online learner that may log a user's actions after the initial impression to determine the relatively degree of interest to the user.

Real-time online-learning object recommendation engine

As a user of a social networking system views a page that includes information provided by the system, certain types of social interactions are monitored. If an interaction monitored for is detected, at least one recommendation unit is identified to present to user on the page. The recommendation unit is identified based on a description of the interaction. The recommendation unit suggests that the user perform a social interaction in the social networking system. The recommendation unit is transmitted to a device of the user and is presented to the user on the page without having to reload the entire page.

Instantaneous recommendation of social interactions in a social networking system

Growing community of inventors

Menlo Park, CA, United States of America

David Dawei Ye