Xin Feng

Title: **The Innovative Contributions of Xin Feng**

Introduction

Xin Feng, an accomplished inventor based in Basking Ridge, NJ, has made significant strides in the field of advertisement technology. With a total of three patents to his name, he has dedicated his efforts to enhancing the user experience in mobile viewing environments. His work focuses on solving some of the common issues that arise in the delivery of digital content.

Latest Patents

Xin Feng's latest patents showcase his expertise in overcoming challenges associated with mobile advertisement delivery. One notable patent is a method and apparatus for browser-based advertisement insertion, where content is downloaded and buffered on a mobile handheld device (MHD) prior to viewing. This innovation addresses the variability in wireless bandwidth, which often affects viewing quality. By utilizing a micro-splicer for alternate content scheduling, Xin enables the insertion of stored advertisements during low-quality viewing moments, effectively refilling the content buffer.

Another significant patent involves the end-to-end response enabling collection and use of customer viewing preferences statistics. This system allows targeted advertisements with dynamic content to be delivered to mobile viewing devices. The mobile devices record user responses to these ads and report back to an ad serving platform, which then generates user profiles based on this data. This targeted approach maximizes the impact of advertisements and enhances user engagement, with options for users to provide feedback in their preferred format.

Career Highlights

Xin Feng's career has been marked by his role at Goldspot Media, Inc., a leading company in the field of advertisement technology. His innovations not only reflect his technical acumen but also demonstrate his deep understanding of user interactions with digital content.

Collaborations

In his professional journey, Xin has collaborated with notable colleagues, including Srinivasa M Dharmaji, who has been instrumental in advancing their projects. Together, they work to push the boundaries of advertisement technologies to create a more effective and engaging experience for users.

Conclusion

Xin Feng continues to be an influential figure in the realm of technology and advertisements. His innovative patents and collaborative efforts at Goldspot Media, Inc. highlight his commitment to improving the quality of mobile viewing experiences. With a keen focus on user preferences and dynamic content delivery, Xin Feng’s contributions are paving the way for future advancements in the industry.