The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 31, 2015

Filed:

Mar. 08, 2013
Applicant:

Goldspot Media, Inc., Sunnyvale, CA (US);

Inventors:

Xin Feng, Basking Ridge, NJ (US);

Srinivasa Dharmaji, Cupertino, CA (US);

Assignee:

GoldSpot Media, Inc., Sunnyvale, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); G06Q 30/02 (2012.01); H04N 7/16 (2011.01); H04N 21/2668 (2011.01); H04N 21/432 (2011.01); H04N 21/433 (2011.01); H04N 21/44 (2011.01); H04N 21/45 (2011.01); H04N 21/61 (2011.01); H04N 21/647 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0267 (2013.01); G06Q 30/02 (2013.01); H04N 7/165 (2013.01); H04N 21/2668 (2013.01); H04N 21/4325 (2013.01); H04N 21/4331 (2013.01); H04N 21/44016 (2013.01); H04N 21/4532 (2013.01); H04N 21/6131 (2013.01); H04N 21/6473 (2013.01); H04N 21/812 (2013.01);
Abstract

Content is downloaded to a mobile handheld device (MHD) and buffered on the MHD prior to, and during, viewing. Normal wireless bandwidth varies with atmospheric conditions, distance, obstructions in the path, etc. and hence the speed at which a content-buffer (CB) on the MHD is replenished changes. Because this can result in very low quality viewing experience for the user, the capability for alternate content scheduling provided a micro-splicer is used to enable stored alternate content or advertisement insertion during periods of low viewing quality, when the CB does not hold sufficient content during the viewing period. This alternate content insertion allows the CB to be refilled before the user resumes content viewing.


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