The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 13, 2013
Filed:
Feb. 09, 2009
Applicants:
Srinivasa Dharmaji, Cupertino, CA (US);
Xin Feng, Basking Ridge, NJ (US);
Inventors:
Srinivasa Dharmaji, Cupertino, CA (US);
Xin Feng, Basking Ridge, NJ (US);
Assignee:
Goldspot Media, Sunnyvale, CA (US);
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 3/00 (2006.01); G06F 15/16 (2006.01); G06F 15/173 (2006.01); G06F 13/00 (2006.01); G06Q 30/00 (2012.01); G07G 1/12 (2006.01); G07G 5/00 (2006.01); H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 7/173 (2011.01);
U.S. Cl.
CPC ...
Abstract
Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices. The mobile viewing device records a user's response to advertisements and reports it back to an ad serving platform. The ad serving platform generates user profiles that incorporate the response data. Ads are further targeted to the user according to the user's profile data to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback.