William Deshong

Title: Innovations by William Deshong

Introduction

William Deshong is an accomplished inventor based in Baltimore, MD (US). He has made significant contributions to the field of audience measurement through his innovative patents. With a total of 3 patents, Deshong's work focuses on enhancing the accuracy and effectiveness of marketing campaigns.

Latest Patents

Deshong's latest patents include "Methods and apparatus to determine additive reach adjustment factors for audience measurement." This patent discloses methods, apparatus, systems, and articles of manufacture designed to determine an additive reach adjustment factor for audience measurement. The example apparatus for additive reach adjustment includes at least one memory, machine-readable instructions, and processor circuitry. This technology identifies probabilities associated with a population tuning to a marketing campaign, even when data is missing, and credits the population exposed to the marketing campaign based on the additive reach adjustment.

Another notable patent is "Multi-market calibration of convenience panel data to reduce behavioral biases." This patent outlines methods, apparatus, systems, and articles of manufacture that implement calibration of convenience panel data to minimize behavioral bias. The disclosed apparatus includes a distribution estimator that determines behavioral distributions for convenience panel data across different markets and measurement periods. It also features a distribution calibrator that calibrates these distributions to enhance data accuracy.

Career Highlights

William Deshong is currently employed at The Nielsen Company, LLC, where he applies his expertise in audience measurement and data analysis. His work at Nielsen has positioned him as a key player in the development of innovative solutions for marketing effectiveness.

Collaborations

Deshong collaborates with notable colleagues, including Jonathon Wells and Stephen S Bell, who contribute to the advancement of audience measurement technologies.

Conclusion

William Deshong's innovative patents and contributions to audience measurement demonstrate his commitment to improving marketing strategies. His work continues to influence the industry and enhance the understanding of consumer behavior.