The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 31, 2026
Filed:
Oct. 28, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Joshua T. Deragon, Pittsburgh, PA (US);
David J. Kurzynski, Elgin, IL (US);
Denis Voytenko, Oldsmar, FL (US);
Horalia Armas, Palatine, IL (US);
William Deshong, Virginia Beach, VA (US);
Brett Gebhardt, Los Angeles, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems, and articles of manufacture are disclosed to determine unified entity weights for audience measurement. Example apparatus disclosed herein are to obtain entity data associated with an entity over a period of time including a plurality of time segments, the entity data including an entity identifier, adaptable weights of the entity associated respectively with the time segments in the period of time, and panel statuses of the entity that correspond to respective ones of the time segments in the period of time, and average the adaptable weights based in the panel statuses to determine a unified weight of the entity for the period of time.