Brett Gebhardt

Title: Brett Gebhardt: Innovator in Audience Measurement Technology

Introduction

Brett Gebhardt is a notable inventor based in Los Angeles, CA. He has made significant contributions to the field of audience measurement technology. His innovative work focuses on methods and apparatus that enhance the accuracy of audience measurement.

Latest Patents

Brett Gebhardt holds a patent for "Methods and apparatus to determine additive reach adjustment factors for audience measurement." This patent discloses systems and articles of manufacture designed to determine an additive reach adjustment factor for audience measurement. The apparatus includes memory, machine-readable instructions, and processor circuitry that execute these instructions to identify probabilities associated with a population tuning to a marketing campaign. The invention aims to credit a population exposed to the marketing campaign, including missing impressions based on the additive reach adjustment. He has 1 patent to his name.

Career Highlights

Brett is currently employed at The Nielsen Company, LLC, where he applies his expertise in audience measurement. His work contributes to the development of innovative solutions that enhance marketing effectiveness.

Collaborations

Brett has collaborated with notable colleagues, including Joshua T. Deragon and David J. Kurzynski. Their combined efforts in the field of audience measurement technology have led to advancements that benefit the industry.

Conclusion

Brett Gebhardt is a distinguished inventor whose work in audience measurement technology has made a significant impact. His innovative patent and contributions at The Nielsen Company highlight his commitment to enhancing marketing strategies through technology.