The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 01, 2025
Filed:
Oct. 31, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Joshua T. Deragon, Pittsburgh, PA (US);
David J. Kurzynski, Elgin, IL (US);
Denis Voytenko, Oldsmar, FL (US);
Horalia Armas, Palatine, IL (US);
William DeShong, Virginia Beach, VA (US);
Brett Gebhardt, Los Angeles, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems, and articles of manufacture to determine an additive reach adjustment factor for audience measurement are disclosed. An example apparatus for additive reach adjustment includes at least one memory, machine readable instructions, and processor circuitry to execute the machine readable instructions to identify a first probability, the first probability associated with a population tuning to a marketing campaign, the tuning including missing data, identify a second probability, the second probability associated with the population not tuning to the marketing campaign or the tuning including missing data, determine an additive reach adjustment based on a compound probability and a no-tuning probability, the compound probability and the no-tuning probability determined using the first probability and the second probability, and credit a population exposed to the marketing campaign to include missing impressions based on the additive reach adjustment.