Company Filing History:
Years Active: 2019-2025
Title: Innovations and Contributions of Denis Voytenko
Introduction
Denis Voytenko is a notable inventor based in Oldsmar, FL (US), recognized for his significant contributions to the field of audience measurement and media exposure reporting. With a total of 11 patents to his name, Voytenko has developed innovative methods and apparatus that enhance the accuracy and efficiency of audience measurement.
Latest Patents
Among his latest patents, one notable invention is titled "Methods and apparatus to determine additive reach adjustment factors for audience measurement." This invention discloses methods, apparatus, systems, and articles of manufacture designed to determine an additive reach adjustment factor for audience measurement. The apparatus includes memory, machine-readable instructions, and processor circuitry that execute these instructions to identify probabilities associated with a population tuning to a marketing campaign, even when data is missing. The invention aims to credit a population exposed to the marketing campaign by including missing impressions based on the additive reach adjustment.
Another significant patent is focused on "Methods and apparatus for a window-metric rule." This invention outlines methods, apparatus, systems, and articles of manufacture for a window-metric rule for return path data (RPD). The media monitor in this invention determines the count of devices in a household reporting RPD for a specific day and compares this count to a current window-metric. The invention generates a media exposure report based on the RPD, ensuring accurate data collection and reporting.
Career Highlights
Denis Voytenko is currently employed at The Nielsen Company (US), LLC, where he continues to innovate and contribute to advancements in audience measurement technologies. His work has been instrumental in shaping how data is collected and analyzed in the media industry.
Collaborations
Throughout his career, Voytenko has collaborated with esteemed colleagues, including Paul J. Chimenti and David J. Kurzynski. These collaborations have further enriched his work and contributed to the development of innovative solutions in audience measurement.
Conclusion
Denis Voytenko's contributions to the field of audience measurement through his patents and innovative methods have significantly impacted the industry. His work continues to pave the way for advancements in how audience data is collected and analyzed, ensuring more accurate and reliable media exposure reporting.