The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 17, 2024
Filed:
Dec. 03, 2021
The Nielsen Company (Us), Llc, New York, NY (US);
Denis Voytenko, Oldsmar, FL (US);
Inh Jee, Chicago, IL (US);
Meghan LePage Beeman, Franklin, TN (US);
Paul Chimenti, Tampa, FL (US);
David J. Kurzynski, South Elgin, IL (US);
Naveen Kumar Vakati, Odessa, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems, and articles of manufacture are disclosed to generate audience metrics. An example apparatus includes online panel factor generator circuitry to generate an online panel adjustment factor based on television panel data and online panel data; over-the-top (OTT) factor generator circuitry to generate an OTT adjustment factor based on the television panel data and a portion of the online panel data, the portion of the online panel data corresponding to OTT panel data; independence probability factor generator circuitry to generate an independence probability adjustment factor; and a convergence circuitry to: generate an aggregated adjustment factor based on the online panel adjustment factor, the OTT adjustment factor, and the independence probability adjustment factor; and generate a deduplicated reach corresponding to a media item based on a comparison of the aggregated adjustment factor to historical data.