Company Filing History:
Years Active: 2021-2025
Title: Innovations by Joshua T. Deragon
Introduction
Joshua T. Deragon is an accomplished inventor based in Oldsmar, Florida. He has made significant contributions to the field of audience measurement through his innovative patents. With a total of 4 patents, Deragon's work focuses on enhancing the accuracy and effectiveness of marketing campaigns.
Latest Patents
One of his latest patents is titled "Methods and apparatus to determine additive reach adjustment factors for audience measurement." This invention discloses methods, apparatus, systems, and articles of manufacture designed to determine an additive reach adjustment factor for audience measurement. The apparatus includes memory, machine-readable instructions, and processor circuitry that execute these instructions to identify probabilities associated with a population tuning to a marketing campaign, even when data is missing. The invention aims to credit a population exposed to the marketing campaign by including missing impressions based on the additive reach adjustment.
Another notable patent is focused on "Methods, systems, articles of manufacture and apparatus to remap household identification." This invention includes a distance matrix generator that determines remapping combinations corresponding to different household demographic models. It generates various age-based household demographic models and utilizes distance matrices to assign person identification numbers based on demographic data.
Career Highlights
Joshua T. Deragon is currently employed at The Nielsen Company (US), LLC, where he applies his expertise in audience measurement and demographic analysis. His work has been instrumental in developing innovative solutions that enhance the understanding of marketing effectiveness.
Collaborations
Throughout his career, Deragon has collaborated with notable colleagues, including Denis Voytenko and Paul J. Chimenti. These collaborations have contributed to the advancement of audience measurement technologies and methodologies.
Conclusion
Joshua T. Deragon's innovative patents and contributions to audience measurement demonstrate his commitment to improving marketing strategies. His work continues to influence the industry and pave the way for future advancements.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.