Company Filing History:
2 out of 2 
1 out of 1 
1 out of 745 
Years Active: 2016-2025
Title: Willard Lennox Simmons: Innovator in Computing and Advertising Technologies
Introduction
Willard Lennox Simmons is a notable inventor based in Boston, MA (US). He has made significant contributions to the fields of computing and digital advertising, holding a total of 4 patents. His innovative work has impacted how media presentation systems and advertising platforms operate.
Latest Patents
One of Simmons' latest patents is a "Computing system with device attestation feature." This invention involves a method where a media player encounters a trigger to transmit a network communication to a computing device. The media player generates an attestation watermark that indicates its authenticity using a cryptographic key. This watermark is then attached to the network communication, allowing the computing device to verify the authenticity of the media player.
Another significant patent is the "Predictive platform for determining incremental lift." This technology focuses on evaluating and optimizing the effectiveness of digital advertisements to increase sales. The platform is designed to determine the incremental lift of a product due to an advertisement or promotion distributed online. It includes devices, systems, and methods for monitoring and optimizing the lift of advertising campaigns, particularly in real-time digital ad-buying scenarios.
Career Highlights
Simmons has worked with several prominent companies, including Dataxu, Inc. and Roku Dx Holdings, Inc. His experience in these organizations has allowed him to develop and refine his innovative ideas in the tech industry.
Collaborations
Throughout his career, Simmons has collaborated with talented individuals such as Beth Teresa Logan and Saket Mengle. These partnerships have contributed to the success of his projects and innovations.
Conclusion
Willard Lennox Simmons is a distinguished inventor whose work in computing and advertising technologies has led to valuable patents and advancements in the industry. His contributions continue to influence the way digital media and advertising are approached today.