The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 16, 2025
Filed:
Nov. 16, 2021
Roku Dx Holdings, Inc., Los Gatos, CA (US);
Charith Srian Peris, Cambridge, MA (US);
Saket Subhash Mengle, Mansfield, MA (US);
Beth Teresa Logan, Cambridge, MA (US);
Willard Lennox Simmons, Boston, MA (US);
Roku DX Holdings, Inc., Los Gatos, CA (US);
Abstract
Described herein are various embodiments for intelligent advertisement generation and distribution. An embodiment operates by determining website history information about a plurality of consumers and an ad history information about the plurality of consumers. The advertisement is provided for display on a computing device for each consumer of at least a subset of consumers of the plurality of consumers responsive to a first bid opportunity for the advertisement to be displayed. Website actions of the subset of consumers to whom the advertisement was provided for display are tracked. A predictive model that the bid opportunity lead to a conversion is generated based on the website history, ad history, and the tracking of website actions. A price to bid for a second bid opportunity is generated. The generated price to bid is submitted for the second bid opportunity to display the advertisement to a marketplace.