Roku Dx Holdings, Inc.

Roku, Inc.

Dataxu, Inc.

Willard Lennox Simmons

Beth Teresa Logan

Charith Srian Peris

Saket Subhash Mengle

Douglas Corey Reher

Saket Mengle

Misha Natan Sidorsky

Atanas Hristov Banov

Described herein are various embodiments for intelligent advertisement generation and distribution. An embodiment operates by determining website history information about a plurality of consumers and an ad history information about the plurality of consumers. The advertisement is provided for display on a computing device for each consumer of at least a subset of consumers of the plurality of consumers responsive to a first bid opportunity for the advertisement to be displayed. Website actions of the subset of consumers to whom the advertisement was provided for display are tracked. A predictive model that the bid opportunity lead to a conversion is generated based on the website history, ad history, and the tracking of website actions. A price to bid for a second bid opportunity is generated. The generated price to bid is submitted for the second bid opportunity to display the advertisement to a marketplace.

Intelligent electronic advertisement generation and distribution

In one aspect, an example method includes (i) encountering, by a media player of a media presentation system, a trigger to transmit a network communication to a computing device; (ii) generating, by the media player, an attestation watermark indicative of an authenticity of the media player using a cryptographic key; (iii) attaching, by the media player, the attestation watermark to the network communication; and (iv) based on encountering the trigger, transmitting, by the media player, the network communication having the attached attestation watermark to the computing device, the authenticity of the media player being verifiable by the computing device using the attestation watermark.

Computing system with device attestation feature

The presented technology is directed to devices, systems, and their methods of use for evaluating and optimizing the effectiveness of digital advertisements to increase sales such as in a digital ad-buying platform. In particular, the presented platform is configured for determining incremental lift of a product due to an advertisement and/or a promotion that is distributed online. Presented herein, therefore, are devices, systems, and methods of monitoring, measuring, and/or optimizing lift of an advertising campaign, such as a real-time, digital ad buying campaign implemented by a suitably configured advertising platform.

Predictive platform for determining incremental lift

A decision dashboard system to balance competing objectives in a control system suggests control parameter settings for the control system based on specified weights for the competing objectives. For example, given a target amount of energy consumption for a campus-wide, heating, ventilation, and air conditioning (HVAC) control system, providing an optimal amount of climate control to the different campus locations may compete against the length of time climate control is provided to each of the locations. In some aspects, sets of control system settings may be used to predict outcomes based on a history of control parameter settings and measurements from the control system. In further aspects, the predicted outcomes and their associated control parameter settings may be mapped to different weights for the competing objectives and displayed in a graphical user interface.

Growing community of inventors

Boston, MA, United States of America

Willard Lennox Simmons