Wanchen Lu

Title: Wanchen Lu: Innovator in User Identification Technology

Introduction

Wanchen Lu is a notable inventor based in San Mateo, CA (US). He has made significant contributions to the field of user identification across devices, holding a total of 3 patents. His work focuses on enhancing the accuracy of conversion attribution, which is crucial for businesses in understanding user behavior.

Latest Patents

One of Wanchen Lu's latest patents is a method and system for identifying users across mobile and desktop devices. This innovative method includes obtaining a first identifier associated with a first device and a second identifier associated with a second device. It bridges these identifiers based on a determination made by a probabilistic classifier that they are associated with a common user. This process allows for attributing a conversion on a website accessed using the second device, thereby improving the effectiveness of marketing strategies.

Career Highlights

Wanchen Lu is currently employed at Twitter, Inc., where he continues to develop technologies that enhance user experience and data analytics. His expertise in user identification has positioned him as a valuable asset in the tech industry.

Collaborations

He has collaborated with talented individuals such as Chinmoy Dutta and Junjun Li, contributing to innovative projects that push the boundaries of technology.

Conclusion

Wanchen Lu's work in user identification technology exemplifies the impact of innovation in the digital age. His patents not only reflect his ingenuity but also contribute to the evolving landscape of user analytics and marketing strategies.