Twitter, Inc.

Wanchen Lu

Sandeep Pandey

Chinmoy Dutta

Junjun Li

Vibhor Rastogi

Lei Zhang

Shariq Rizvi

Ameet Ranadive

Santosh Kumar Kancha

Xiaochuan Qin

Abhishek Shrivastava

Yimin Wu

Ke Zhou

Milind Mahajan

Utkarsh Srivastava

A method for conversion attribution. The method includes obtaining a first identifier associated with a first device, obtaining a second identifier associated with a second device, bridging the first identifier and the second identifier based on a determination, made by a probabilistic classifier, that the first identifier and the second identifier are associated with a common user, and attributing, using the bridge, a conversion on a website accessed using the second device.

Method and system for identifying users across mobile and desktop devices

A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

Unidirectional lookalike campaigns in a messaging platform

Growing community of inventors

San Mateo, CA, United States of America

Wanchen Lu