Location History:
- Gurgaon Haryana, IN (2010 - 2013)
- Haryana, IN (2018)
- Gurgaon, IN (2010 - 2024)
Company Filing History:
Years Active: 2010-2024
Title: **Tirthankar Choudhuri: Innovator in Tailored Marketing Solutions**
Introduction
Tirthankar Choudhuri is a prominent inventor based in Gurgaon, Haryana, India. With an impressive portfolio of 15 patents, he has made significant contributions to the field of marketing technology. His work primarily focuses on developing innovative systems that enhance marketing strategies through real-time data analysis and predictions.
Latest Patents
Tirthankar's recent patents include groundbreaking systems and methods for tailoring marketing. One key patent presents a method that involves receiving a first set of data, which includes a variety of items from one source for a specific group of users, as well as a second set of transaction purchase data from another group of users with reward accounts. By utilizing a predictive data model, the system determines a user’s propensity score based solely on behavior data that is not directly attributed to the user. Furthermore, the system incorporates a third set of data from social media channels to refine the predictive model.
Additionally, another patent details the customization of real-time data delivery. This system, managed by a performance marketing cluster, receives data from multiple sources and analyzes it to provide actionable recommendations and propensity assessments for target populations based on established analysis schemes.
Career Highlights
Tirthankar Choudhuri is currently employed with American Express Travel Related Services Company, Inc., where he is at the forefront of leveraging data analytics for performance marketing. His role involves innovating tools and techniques that allow businesses to engage consumers more effectively and optimize their marketing efforts.
Collaborations
In his journey, Tirthankar collaborates with talented colleagues like Amber Gupta and Kathleen Haggerty. Their teamwork and collective expertise contribute to the advancement of marketing technologies, enhancing the overall impact of their innovative solutions in the industry.
Conclusion
Tirthankar Choudhuri's contributions to tailored marketing technologies represent a significant advancement in how data-driven decision-making can shape business strategies. With his extensive experience and numerous patents, he continues to inspire progress in the marketing sector, showcasing the potential of innovative thinking in a digital world.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.