The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 25, 2023

Filed:

Jan. 21, 2020
Applicant:

American Express Travel Related Services Company, Inc., New York, NY (US);

Inventors:

Lee Chau, New York, NY (US);

Tirthankar Choudhuri, Gurgaon, IN;

Ajay Choudhary, Gurgaon, IN;

Vikas Grover, Ambala Cantt, IN;

Mohd Arshad Naeem, Gurgaon, IN;

Subhajit Sanyal, Bangalore, IN;

Dawn Thomas, Kew Gardens, NY (US);

Amit Jagdish Agarwal, Bangalore, IN;

Pranav Mehta, Gurgaon, IN;

Kamal Gupta, Bangalore, IN;

Subhra Purkayastha, Gurgaon, IN;

Prakruthi Prabhakar, Cuddalore, IN;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2023.01); G06Q 30/0204 (2023.01); G06Q 30/0251 (2023.01); G06Q 30/0601 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0204 (2013.01); G06Q 30/0254 (2013.01); G06Q 30/0631 (2013.01);
Abstract

The systems, methods and computer program products (collectively 'system') described herein relate to customized real time data delivery. The system may be configured to receive, by a performance marketing cluster, first data from a first data source. The system may also receive, by the performance marketing cluster, second data from a second data source. The system may determine, by the marketing cluster, an analysis scheme for the first data and the second data based on the first data source. The system may also determine, by the marketing cluster, at least one of a propensity to act or a recommendation selected from a predefined number of available options for a population based on the analysis scheme and the first data source.


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