Subhra Shankar Purkayastha

Title: Subhra Shankar Purkayastha: Innovating Marketing Solutions

Introduction

Subhra Shankar Purkayastha is a prominent inventor based in Haryana, India, with an impressive portfolio of five patents. His work primarily focuses on advanced systems and methods aimed at enhancing marketing strategies through real-time data utilization and predictive analysis. Purkayastha's innovative approach has significant implications for the marketing industry and beyond.

Latest Patents

Among his notable inventions, Purkayastha's latest patents include systems and methods for tailoring marketing. One of these patents outlines a method that involves receiving two different sets of data, one containing available items for a group of users and the other comprising transaction purchase data from users with reward accounts. By leveraging a predictive data model, the system assesses user propensity scores based on non-attributed behavior data. Furthermore, it incorporates social media channel data to refine the predictive model, thereby enhancing the accuracy of marketing predictions. Additionally, another patent describes a marketing cluster that customizes data delivery in real-time, analyzing various data sources to generate actionable insights and recommendations for target populations.

Career Highlights

Purkayastha has made significant strides in his career, particularly in his role at American Express Travel Related Services Company, Inc. His contributions have not only advanced personal marketing strategies but also opened new avenues for data-driven decision-making in the marketing sector. He has played a pivotal role in developing systems that facilitate tailored marketing solutions, much to the benefit of his organization.

Collaborations

Collaboration plays a crucial role in Purkayastha's inventive journey. He has worked alongside talented colleagues such as Abhinav K Kala and Susana Sung-hye Kim. Their combined expertise enhances the innovative outcomes they achieve together, fostering a collaborative environment that drives technological advancements.

Conclusion

Subhra Shankar Purkayastha exemplifies how inventors can leverage their skills and knowledge to create impactful innovations in the marketing domain. With his five patents and ongoing contributions to American Express Travel Related Services Company, Inc., he continues to influence how data is used to shape marketing strategies. His work highlights the importance of combining data analytics with creative problem-solving in driving industry progress.