The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 01, 2014
Filed:
Jun. 22, 2012
Abhinav K. Kala, New Delhi, IN;
Susana Sung-hye Kim, New York, NY (US);
Subhra Shankar Purkayastha, Haryana, IN;
Jill Zucker, New York, NY (US);
Abhinav K. Kala, New Delhi, IN;
Susana Sung-hye Kim, New York, NY (US);
Subhra Shankar Purkayastha, Haryana, IN;
Jill Zucker, New York, NY (US);
American Express Travel Related Services Company, Inc., New York, NY (US);
Abstract
Utilization of information in a closed loop data system further augments modeling while at the same time enabling customization of offers based on spend patterns. Data mining techniques are leveraged to identify rules to determine higher response rate populations. These rules are referred to herein as 'triggers,' in that the presence of particular attributes will trigger a cardholder as being more likely to respond to a particular offer. The benefit yielded by this approach is a greater acceptance rate to an offer provided by a transactional account company. To identify the triggers, records of cardmembers who already utilize a given product are analyzed to determine their spend patterns. The spend histories of customers who are eligible to use the product are analyzed according to the identified triggers. Customers whose spend patterns most closely correspond to the triggers are then targeted with offers for the given product.