Susana Sung-hye Kim

Title: **Innovator Spotlight: Susana Sung-hye Kim**

Introduction

Susana Sung-hye Kim is a prominent inventor based in New York, NY, recognized for her innovative contributions to the field of transactional banking systems. With three patents to her name, Susana is at the forefront of utilizing data-driven insights to enhance customer engagement and product offerings in the banking sector.

Latest Patents

Susana's most recent patents include groundbreaking systems and methods designed to target family members and transaction account product holders. One of her notable patents is a "System and Method for Targeting Family Members of Transaction Account Product Holders to Receive Supplementary Transaction Account Products." This invention leverages closed-loop data systems to customize offers based on customer spending patterns. By utilizing data mining techniques, she identifies 'triggers'—specific attributes within customer profiles that increase the likelihood of response to tailored offers. This approach not only enhances acceptance rates but also optimizes the marketing strategies of transactional account companies.

Another important patent of hers is the "System and Method for Targeting Transaction Account Product Holders to Receive Upgraded Transaction Account Products." Similar to her previous invention, this system utilizes closed-loop data systems to model and customize offers to customers, maximizing engagement by analyzing spend patterns and targeting those whose profiles align closely with the identified triggers.

Career Highlights

Susana is associated with the American Express Travel Related Services Company, Inc., where she has made significant strides in applying her expertise in data analytics to improve customer offerings. Her work has led to a deeper understanding of consumer behavior, informing product development and marketing strategies in a competitive financial services landscape.

Collaborations

Throughout her career, Susana has collaborated with other talented professionals, including Abhinav K Kala and Subhra Shankar Purkayastha. Their combined expertise has contributed to the innovative projects at American Express, fostering an environment of creativity and technological advancement.

Conclusion

With her impressive array of patents and a focus on leveraging data to enhance transactional experiences, Susana Sung-hye Kim exemplifies the spirit of innovation in the banking industry. Her work not only showcases the potential of data mining techniques but also paves the way for future advancements in customer engagement strategies. As she continues her journey, her contributions will undoubtedly shape the future of financial services.