Location History:
- Livingston, NJ (US) (2013)
- New York, NY (US) (2016 - 2024)
Company Filing History:
Years Active: 2013-2024
Title: Lee C Chau: Innovator in Marketing Technology
Introduction
Lee C Chau is a prominent inventor based in Livingston, NJ (US), known for her significant contributions to marketing technology. With a total of 11 patents to her name, she has developed innovative systems and methods that enhance consumer engagement and predictive analytics.
Latest Patents
One of her latest patents is titled "Systems and methods for tailoring marketing." This patent presents systems and related methods for creating real-time predictions. The method involves receiving a first set of data and a second set of data, where the first set comprises items available from a first source for a first set of users, and the second set includes transaction purchase data for users with reward accounts. The predictive data model determines a propensity score for a user based on behavior data that is not attributed to the user. Additionally, it incorporates social media channel data to update the predictive model.
Another notable patent is "Social media distribution of offers based on a consumer relevance value." This patent describes methods for recommending items to consumers by determining a consumer relevance value associated with an item using a collaborative filtering algorithm. The algorithm takes into account various factors, including transaction history, demographics, and consumer profiles, to transmit relevant information to consumers.
Career Highlights
Lee C Chau is currently employed at American Express Travel Related Services Company, Inc., where she applies her expertise in marketing technology. Her work focuses on developing innovative solutions that enhance customer experiences and drive business growth.
Collaborations
Throughout her career, Lee has collaborated with notable colleagues, including Terrence Fischer and Anthony Mavromatis. These collaborations have contributed to her success in the field of marketing technology.
Conclusion
Lee C Chau is a trailblazer in the realm of marketing technology, with a strong portfolio of patents that reflect her innovative spirit. Her work continues to shape the future of consumer engagement and predictive analytics.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.