Vikas Grover

Title: Vikas Grover: Innovator in Marketing Technology

Introduction

Vikas Grover is a notable inventor based in Ambala Cantt, India. He has made significant contributions to the field of marketing technology, particularly through his innovative patent work. With a total of two patents to his name, Grover is recognized for his ability to create systems that enhance marketing strategies.

Latest Patents

Vikas Grover's latest patents focus on systems and methods for tailoring marketing. One of his patents presents systems and related methods for creating real-time predictions. This method involves receiving a first set of data and a second set of data, where the first set includes items available from a first source for a specific group of users. The second set comprises transaction purchase data for another group of users with reward accounts. Utilizing a predictive data model, the system determines a propensity score for a user based on behavior data that is not attributed to the user. Additionally, the system updates the predictive data model using social media channel data to refine the propensity score further.

Another patent by Grover relates to customized real-time data delivery. This system is designed to receive data from multiple sources and analyze it to determine user behavior. The performance marketing cluster within the system can assess the data and provide recommendations based on predefined options for a population, enhancing the effectiveness of marketing strategies.

Career Highlights

Vikas Grover is currently employed at American Express Travel Related Services Company, Inc. His role involves leveraging his expertise in marketing technology to develop innovative solutions that meet the needs of the company and its clients. His work has positioned him as a key player in the marketing technology landscape.

Collaborations

Some of Vikas Grover's coworkers include Lee C Chau and Tirthankar Choudhuri. Their collaboration contributes to the innovative environment at American Express, fostering the development of cutting-edge marketing solutions.

Conclusion

Vikas Grover is a distinguished inventor whose work in marketing technology has led to significant advancements in the field. His patents demonstrate a commitment to enhancing marketing strategies through innovative systems and methods. Grover's contributions continue to shape the future of marketing technology.