Company Filing History:
Years Active: 2006-2011
Title: The Innovative Mind of Theodore Ansusinha
Introduction
Theodore Ansusinha is a notable inventor based in Plymouth, MN (US). He has made significant contributions to the field of adaptive marketing, holding a total of 4 patents. His work focuses on enhancing customer interactions through innovative marketing strategies.
Latest Patents
One of Theodore's latest patents is titled "Adaptive marketing using insight driven customer interaction." This invention employs a closed-loop process to develop insights that refine customer interactions. The system stores results from initial customer interactions, such as marketing campaigns, in a database. These results are utilized to retrain predictive models, providing new insights into customer responses. The insights gained can be used to refine offers delivered to customers or to extend additional offers, increasing the likelihood of redemption. After each marketing campaign, results are stored, and new or modified offers are created based on insights from past campaigns. This iterative process allows subsequent campaigns to be informed by insights generated from predictive models, enabling businesses to better target customers with improved offers.
Career Highlights
Theodore currently works at Accenture Global Services GmbH, where he applies his expertise in adaptive marketing. His innovative approach has positioned him as a key player in the marketing technology landscape.
Collaborations
Some of his notable coworkers include Kenneth Reed and Hari S Hariharan, who contribute to the collaborative environment that fosters innovation at Accenture.
Conclusion
Theodore Ansusinha's work in adaptive marketing showcases his commitment to enhancing customer interactions through innovative solutions. His patents reflect a deep understanding of customer behavior and marketing strategies, making him a valuable asset in the field.