The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 20, 2007
Filed:
Aug. 17, 2005
Kenneth L. Reed, Mission Viejo, CA (US);
Theodore Ansusinha, Plymouth, MN (US);
Kenneth L. Reed, Mission Viejo, CA (US);
Theodore Ansusinha, Plymouth, MN (US);
Accenture Global Services GmbH, Schaffhausen, CH;
Abstract
A system and method for creating virtual flat customer records derived from database customer data that may be used as standardized input for analytical models. A Customer Analytic Record ('CAR') application may be created as a database object to extract, transform, and format all of the customer data needed for customer segmentation and predictive modeling. The CAR may be a set of database views that are defined using virtual stored queries The CAR application may dynamically calculate additional variables using predetermined transformations, including custom transformations of an underlying behavior. The CAR is preferably a dynamic view of the customer record that changes whenever any update is made to the database. The definition of the CAR provides documentation of each data element available for use in models and analytics.