The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 16, 2006
Filed:
Nov. 22, 2002
Kenneth L. Reed, Mission Viejo, CA (US);
Theodore Ansusinha, Plymouth, MN (US);
Kenneth L. Reed, Mission Viejo, CA (US);
Theodore Ansusinha, Plymouth, MN (US);
Accenture Global Services, GmbH, Schaffhausen, CH;
Abstract
A system and method for creating virtual 'flat' customer records derived from database customer data that may be used as standardized input for analytical models. A Customer Analytic Record ('CAR') application may be created as a database object to extract, transform, and format all of the customer data needed for customer segmentation and predictive modeling. The CAR may be a set of database “views” that are defined using virtual stored queries and enabled using capabilities of a data base management system and a structured query language. The CAR is preferably a virtual “flat” record of the customer data needed for customer analytics. The customer data may be extracted by running one or more SQL queries against the database view(s). The CAR application may dynamically calculate additional variables using predetermined transformations, including custom transformations of an underlying behavior. If additional variables are created, the CAR may be modified to include the additional variables. The CAR is preferably a dynamic view of the customer record that changes whenever any update is made to the database. The definition of the CAR provides documentation of each data element available for use in models and analytics.