Thanh Ngo

Title: Innovations by Thanh Ngo in Marketing Optimization

Introduction

Thanh Ngo is an accomplished inventor based in Santa Clara, CA. He has made significant contributions to the field of marketing optimization through his innovative patent. His work focuses on enhancing the effectiveness of marketing campaigns, which is crucial in today's competitive business landscape.

Latest Patents

Thanh Ngo holds a patent for a "System for providing a robust marketing optimization algorithm and method therefor." This patent presents a system and method for optimizing marketing campaigns. The process involves receiving two marketing campaigns, each presented to a subset of users. The conversion rates of both campaigns are analyzed to determine their respective weightings. This weighting is calculated using a range of conversion rates, aiming to maximize the minimum expected value. The method can be iteratively performed to achieve an optimal weighting of the conversion rates. Notably, the system can accommodate more than two marketing campaigns, which can include email marketing, web marketing, or advertising keyword campaigns.

Career Highlights

Thanh Ngo is currently employed at Walmart Apollo, LLC, where he applies his expertise in marketing optimization. His innovative approach has the potential to significantly improve the efficiency of marketing strategies employed by the company.

Collaborations

Throughout his career, Thanh has collaborated with talented individuals such as Tao Zhu and Bin Li. These partnerships have likely contributed to the development and refinement of his innovative ideas.

Conclusion

Thanh Ngo's contributions to marketing optimization through his patent demonstrate his innovative spirit and commitment to enhancing business strategies. His work is a valuable asset in the ever-evolving field of marketing.