The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 26, 2021
Filed:
Jan. 30, 2016
Wal-mart Stores, Inc., Bentonville, AR (US);
Tao Zhu, Millbrae, CA (US);
Bin Li, Sunnyvale, CA (US);
Thanh Ngo, Santa Clara, CA (US);
Fnu Manasi, San Francisco, CA (US);
Patrick Harrington, San Francisco, CA (US);
WALMART APOLLO, LLC, Bentonville, AR (US);
Abstract
A system and method for optimizing marketing campaigns is presented. Two marketing campaigns are received. Each is presented to a subset of users. The conversion rates of both marketing campaign are used to determine weighting of the two marketing campaigns. The weighting is determined using a range of conversion rates and maximizing the minimum expected value through the range of conversion rates. The process can be iteratively performed to converge upon an optimum weighting of the first and second conversion rates. More than two marketing campaigns can be used. The marketing campaign can be an email marketing campaign, a web marketing campaign, or an advertising keyword campaign. Other embodiments also are disclosed.