Walmart Apollo, LLC

Thanh Ngo

Patrick Harrington

Tao Zhu

Bin Li

Fnu Manasi

A system and method for optimizing marketing campaigns is presented. Two marketing campaigns are received. Each is presented to a subset of users. The conversion rates of both marketing campaign are used to determine weighting of the two marketing campaigns. The weighting is determined using a range of conversion rates and maximizing the minimum expected value through the range of conversion rates. The process can be iteratively performed to converge upon an optimum weighting of the first and second conversion rates. More than two marketing campaigns can be used. The marketing campaign can be an email marketing campaign, a web marketing campaign, or an advertising keyword campaign. Other embodiments also are disclosed.

Growing community of inventors

Santa Clara, CA, United States of America

Thanh Ngo