Company Filing History:
Years Active: 2012-2018
Title: **Tamara F Odinec: A Pioneer in Targeted Advertising Innovations**
Introduction
Tamara F Odinec, based in New York, NY, is a leading inventor in the field of advertising technology, known for her impactful inventions in targeted and neutral advertising systems. With a total of nine patents to her name, she is dedicated to enhancing the effectiveness of advertising through innovative measurement and targeting techniques.
Latest Patents
Tamara's latest patents showcase her expertise in creating systems that effectively measure advertising effectiveness. One of her noteworthy inventions is the patent for "Targeted and Neutral Advertising." This system includes methods for comparing exposed data about targeted advertisements and the subsequent spending activity of customers. By analyzing both exposed and unexposed data, her system generates detailed spend reports that provide valuable insights to advertisers.
Another significant patent is titled "Systems and Methods for Digital Spend Based Targeting and Measurement." This invention offers a comprehensive approach to spend-based targeting, allowing systems to transmit spend data files to third-party systems for enhanced advertisement targeting. The result is a highly efficient way to align customer data with effective advertising strategies.
Career Highlights
Tamara is currently employed at American Express Travel Related Services Company, Inc., where she continues to leverage her innovative skills in advertising technology. Her contributions have not only elevated her company's offerings but also made a significant mark on the industry.
Collaborations
Throughout her career, Tamara has collaborated with esteemed colleagues such as David S Bonalle and Brian Charles Bender. These collaborations have integrated diverse ideas and perspectives, leading to the development of groundbreaking technologies in advertisement measurement and targeting.
Conclusion
Tamara F Odinec stands out as a prominent inventor whose patents have advanced the landscape of targeted advertising. Through her innovative systems and methods, she has significantly contributed to understanding and improving the effectiveness of advertising strategies, paving the way for future advancements in the field. Her work not only exemplifies her expertise but also highlights the importance of innovation in driving the advertising industry forward.