The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 21, 2018
Filed:
Oct. 30, 2015
American Express Travel Related Services Company, Inc., New York, NY (US);
David Bonalle, New Rochelle, NY (US);
Brian Bender, New York, NY (US);
Mehmet E. Dedeoglu, West New York, NJ (US);
Rajendra Rane, Edison, NJ (US);
Tamara Odinec, New York, NY (US);
Patrick Lowery, New York, NY (US);
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC., New York, NY (US);
Abstract
The present disclosure includes a system, method, and article of manufacture for spend based targeting. In various embodiments, the system may transmit, to a third party system, a spend data file associating a first party cookie ID with spend data, as well as a first party cookie ID and/or a third party cookie ID to a web client. The web client may transmit the first party cookie ID and/or the third party cookie ID to the third party system, and the third party system may generate a look alike model for targeting advertisements to the web client based on the spend data file and clickstream data associated with the web client. In various embodiments, the third party system may match the third party cookie ID with the first party cookie ID in the spend data file, which may associate a customer with a segment.