The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 12, 2016
Filed:
Jan. 11, 2012
David S. Bonalle, New Rochelle, NY (US);
Brian C. Bender, New York, NY (US);
Mehmet E. Dedeoglu, New York, NY (US);
Rajendra R. Rane, Edison, NJ (US);
Tamara F. Odinec, New York, NY (US);
Patrick R. Lowery, New York, NY (US);
David S. Bonalle, New Rochelle, NY (US);
Brian C. Bender, New York, NY (US);
Mehmet E. Dedeoglu, New York, NY (US);
Rajendra R. Rane, Edison, NJ (US);
Tamara F. Odinec, New York, NY (US);
Patrick R. Lowery, New York, NY (US);
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC., New York, NY (US);
Abstract
The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.