Steven Keith Woods

Introduction

Steven Keith Woods is a notable inventor based in Etobicoke, Canada. With a remarkable portfolio of two patents, Woods has made significant contributions to the fields of tracking technologies and audience integration with social media platforms. His innovative approach enhances the way tracking information is utilized, paving the way for more efficient digital marketing strategies.

Latest Patents

Woods' latest patents include:

1. **Generating Tracking URLs and Redirecting from Tracking URLs**: This invention focuses on creating a single tracking URL that collects tracking information for multiple services based on various templates. A dynamic link generator is employed to configure this tracking URL to capture the needed information, which is then sent to the respective tracking services. Additionally, this tracking URL can redirect consumers to a destination URL selected from a candidate set, optimizing user experience based on tracking data and digital body language.

2. **Method and System for Integrating Audience Data with a Social Media Site**: This patent outlines an improved method for integrating audience data with social media sites. The system allows users to create and configure custom audiences, thereby enhancing targeted marketing efforts on these platforms.

Career Highlights

Steven Woods is affiliated with Oracle International Corporation, a leading company in technology solutions and innovations. His work primarily focuses on creating advanced systems that bridge data collection with user engagement, further advancing digital marketing capabilities.

Collaborations

Throughout his career, Woods has collaborated with talented professionals, including Michael James Strutton and Chad Estes. These partnerships have enabled the sharing of knowledge and innovation, fostering a collaborative environment that cultivates novel technological solutions.

Conclusion

In summary, Steven Keith Woods stands out as a visionary inventor whose contributions significantly impact the world of tracking technologies and social media integration. His inventions reflect a deep understanding of market needs and consumer behavior, making him a pivotal figure in the ongoing evolution of digital marketing solutions.