Oracle International Corporation

Steven Keith Woods

Michael James Strutton

Chad Estes

Wenhua Li

Eugene R Thompson

Yizhou Jiang

Natalie You

Kimberly Ann Wolfe

Taha Sheikh

Stephanie Fossan

Donald Chun Wing Ho

A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.

Generating tracking URLs and redirecting from tracking URLs

Disclosed is an improved approach for implementing a system, method, and computer program product for integrating with a social media site, which can be used to create and configure a custom audience on the social media site.

Method and system for integrating audience data with a social media site

Growing community of inventors

Etobicoke, Canada

Steven Keith Woods