The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 18, 2023

Filed:

Sep. 26, 2019
Applicant:

Oracle International Corporation, Redwood Shores, CA (US);

Inventors:

Michael J. Strutton, Villa Rica, GA (US);

Steven Keith Woods, Etobicoke, CA;

Chad Estes, Atlanta, GA (US);

Kimberly Ann Wolfe, Decatur, GA (US);

Donald Chun Wing Ho, Thornhill, CA;

Yizhou Jiang, Belmont, CA (US);

Natalie You, Mountain View, CA (US);

Wenhua Li, Palo Alto, CA (US);

Assignee:

Oracle International Corporation, Redwood Shores, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/0251 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0261 (2013.01); G06Q 30/0267 (2013.01);
Abstract

A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.


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