Steve Riedl

Title: **Innovator Spotlight: Steve Riedl from Superior, CO**

Introduction

Steve Riedl is a prominent inventor based in Superior, Colorado, who has made notable contributions to the field of advertising technology. With a portfolio that includes five patents, Riedl has demonstrated his expertise and innovative spirit through his groundbreaking inventions. His work is particularly significant in the realm of targeted advertising systems, where he aims to enhance user privacy while delivering relevant content.

Latest Patents

Among Riedl's latest inventions is a patent titled "System and method for targeted distribution of advertising without disclosure of personally identifiable information." This invention presents a comprehensive system for providing targeted advertising in television distribution systems without compromising users' privacy. The system employs an advertisement management system (AMS) that monitors client states within the television distribution system to determine when advertisements should be displayed. Furthermore, it selects features from a repository that do not contain personally identifiable information, ensuring user anonymity. In tandem with an advertisement selection system (ADS), the invention is designed to select and deliver advertisements tailored to the gathered features.

Career Highlights

Riedl’s career includes significant roles at Time Warner Cable Inc., where he has harnessed his skills in developing cutting-edge advertising technologies. His tenure at this company reflects his dedication to enhancing how advertisers connect with audiences while respecting consumer privacy.

Collaborations

Throughout his career, Steve Riedl has collaborated with accomplished professionals like Bryan Santangelo and Erik Gwyn Urdang. These partnerships have allowed him to refine his ideas and push the boundaries of innovation in advertising technologies.

Conclusion

Steve Riedl is a forward-thinking inventor whose work resonates in today's digital advertising landscape. His commitment to improving advertising methods while safeguarding individual privacy positions him as a significant figure in the field. As more innovations emerge from his research and development endeavors, Riedl continues to inspire future inventors and drive technological advancement.