The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 03, 2012

Filed:

Sep. 15, 2003
Applicants:

Steve Riedl, Superior, CO (US);

Erik Urdang, Boulder, CO (US);

Tom Gonder, Westminster, CO (US);

Bryan Santangelo, Superior, CO (US);

Brad Jordan, Boulder, CO (US);

Inventors:

Steve Riedl, Superior, CO (US);

Erik Urdang, Boulder, CO (US);

Tom Gonder, Westminster, CO (US);

Bryan Santangelo, Superior, CO (US);

Brad Jordan, Boulder, CO (US);

Assignee:

Time Warner Cable Inc., Stamford, CT (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
Abstract

The present invention is directed to systems and methods for creating a program for delivery to a client in a video time shifting architecture. The system of the present comprises an advertisement selection system (ADS) operative to select one or more advertisements and transmit one or more identifiers that uniquely identify the selected advertisements and an advertisement management system (AMS) operative to generate a playlist that identifies content. The playlist includes a user requested time shifted program and the one or more selected advertisements. A video server is operative to interpret the playlist and deliver the content to the user.


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