Brad Jordan

Title: Brad Jordan - Innovator in Targeted Advertising Technology

Introduction

Brad Jordan is a notable inventor based in Boulder, CO (US), recognized for his contributions to the field of targeted advertising technology. With a total of 4 patents to his name, he has made significant strides in developing systems that enhance advertising efficiency while protecting user privacy.

Latest Patents

One of Brad Jordan's latest patents is titled "System and method for targeted distribution of advertising without disclosure of personally identifiable information." This invention outlines a system designed to provide targeted advertising within a television distribution framework, ensuring that personally identifiable information remains confidential. The system includes an advertisement management system (AMS) that monitors client states and determines when advertisements are necessary. The AMS selects features that do not include personally identifiable information from a repository, while the advertisement selection system (ADS) utilizes these features to choose appropriate advertisements.

Career Highlights

Throughout his career, Brad Jordan has worked with prominent companies, including Time Warner Cable Inc. His experience in the industry has equipped him with the knowledge and skills necessary to innovate in the realm of advertising technology.

Collaborations

Brad has collaborated with talented individuals such as Steve Riedl and Erik Gwyn Urdang, contributing to the development of advanced advertising solutions.

Conclusion

Brad Jordan's work in targeted advertising technology exemplifies the intersection of innovation and user privacy. His patents reflect a commitment to enhancing advertising practices while safeguarding personal information.